Press Room
New York’s Most Talked About Nail Salon Opens in Melbourne
9 Mar 2007
Dashing Diva, the leading nail spa and nail care products brand, with 50 stores Globally including across the USA, Europe, Middle East and Asia has opened in Melbourne’s High St Armadale.
New Yorkers pride themselves on their fashion and cultural savvy, but Melbourne woman have a sense of style to rival their Big Apple sisters. No surprise then that Dashing Diva, New York’s hottest nail spa experience, opened its first Australian store in Melbourne.
Voted “Best Manicure Experience” in New York Magazine’s annual “Best Of” survey and InStyle magazine’s “beauty black book,” Dashing Diva is a favorite of customers and beauty editors alike. It offers a host of inventive manicures and pedicures (waxing too), more than 150 different shades of nail polish, and scores of innovative hand and body care products – all delivered in a unique and highly memorable setting that The Wall Street Journal termed “a Social Experience.”
The interior design is a lifestyle experience and “quite unlike any salon in the world,” explains Dashing Diva Australia managing director Jessica Keating. The facility also has a treatment rooms, for waxing and facials.” It’s a perfect venue for bridal showers, birthday parties, and “Girls’ Night Out” soirees. There’s even a special manicure and pedicure service for “little divas” 8-and-under that’s sure to make it a hit with mums wondering how to top last year’s birthday party!
In addition to offering its menu of inventive and “luxurious-yet-affordable” manicure and pedicure services, Dashing Diva also offers the company’s Virtual Nails™ service. As seen on ABC-TV’s The View, and in leading fashion and lifestyle magazines, Virtual Nails™ are thin, clear plastic full-cover nails, available in 160 different sizes, which fit over your natural nails like a “shield.” Unlike acrylic and UV Gel methods of nail extensions, Virtual Nails™ allow the natural nails to grow out undamaged underneath, making them a great option for nail-biters or anyone who has trouble growing their nails.
“Dashing Diva has scoured the globe to bring the world’s best practice, super hygienic grooming basics and seriously indulgent nail care and beauty services. We deliver the highest quality, most innovative nail care products and services around the globe in a convenient, affordable and fun manner.” said Jessica.
________________________________________
About Dashing Diva
Dashing Diva is fast becoming the world’s leading “nail spa,” with locations in New York, California, North Carolina, Japan, Singapore, Philippines, Kuwait and Australia. Dashing Diva provides highly innovative nail care products and services in an ultra-hygienic and unique, branded environment that is re-inventing the nail salon “experience” for thousands of customers each day.
Dashing Diva Franchise Corp. is an affiliate company of KMC-Exim, the world’s largest manufacturer of artificial nails. Dashing Diva’s is located at 1155 High St Armadale VIC. For more information, visit www.dashingdiva.com.au or call
Media Contact:
David Van
The De Wintern Group
02 9360 0660
david@dewintern.com
New Yorkers pride themselves on their fashion and cultural savvy, but Melbourne woman have a sense of style to rival their Big Apple sisters. No surprise then that Dashing Diva, New York’s hottest nail spa experience, opened its first Australian store in Melbourne.
Voted “Best Manicure Experience” in New York Magazine’s annual “Best Of” survey and InStyle magazine’s “beauty black book,” Dashing Diva is a favorite of customers and beauty editors alike. It offers a host of inventive manicures and pedicures (waxing too), more than 150 different shades of nail polish, and scores of innovative hand and body care products – all delivered in a unique and highly memorable setting that The Wall Street Journal termed “a Social Experience.”
The interior design is a lifestyle experience and “quite unlike any salon in the world,” explains Dashing Diva Australia managing director Jessica Keating. The facility also has a treatment rooms, for waxing and facials.” It’s a perfect venue for bridal showers, birthday parties, and “Girls’ Night Out” soirees. There’s even a special manicure and pedicure service for “little divas” 8-and-under that’s sure to make it a hit with mums wondering how to top last year’s birthday party!
In addition to offering its menu of inventive and “luxurious-yet-affordable” manicure and pedicure services, Dashing Diva also offers the company’s Virtual Nails™ service. As seen on ABC-TV’s The View, and in leading fashion and lifestyle magazines, Virtual Nails™ are thin, clear plastic full-cover nails, available in 160 different sizes, which fit over your natural nails like a “shield.” Unlike acrylic and UV Gel methods of nail extensions, Virtual Nails™ allow the natural nails to grow out undamaged underneath, making them a great option for nail-biters or anyone who has trouble growing their nails.
“Dashing Diva has scoured the globe to bring the world’s best practice, super hygienic grooming basics and seriously indulgent nail care and beauty services. We deliver the highest quality, most innovative nail care products and services around the globe in a convenient, affordable and fun manner.” said Jessica.
________________________________________
About Dashing Diva
Dashing Diva is fast becoming the world’s leading “nail spa,” with locations in New York, California, North Carolina, Japan, Singapore, Philippines, Kuwait and Australia. Dashing Diva provides highly innovative nail care products and services in an ultra-hygienic and unique, branded environment that is re-inventing the nail salon “experience” for thousands of customers each day.
Dashing Diva Franchise Corp. is an affiliate company of KMC-Exim, the world’s largest manufacturer of artificial nails. Dashing Diva’s is located at 1155 High St Armadale VIC. For more information, visit www.dashingdiva.com.au or call
Media Contact:
David Van
The De Wintern Group
02 9360 0660
david@dewintern.com
